CHANGING THE WORLD ONE BEER AT A TIME

Services

Enthusiast Support

Beer dinner planning: If you are looking to have a bunch of your beer loving friends over, and you want to impress them with your awesome knowledge of rare and exotic beers, don’t go it alone! I can help you choose beers your friends will like, based on what they normally drink. I can help you select simple food recipes that will highlight the beers you want to use. I can even help you pick themes and offer some preconfigured small event menus.

Cellar stock planning: If you love beer as much as I do, you just can’t live without a well stocked cellar of beers in various stages of aging. Many high-powered beers can survive, and even thrive for years or even decades in a cellar – just like wine! But not all beers take well to aging. Let me guide you to the best aging beers for the styles that you love the most, or for a well-rounded cellar.

Homebrewing tutoring: Take your love of beer to the next level. Make it yourself! This is an engaging hobby undertaken by thousands in the US. I can help you sort through the startup kits, and some of the first-batch fears that we all go through. I can also help you discover some of the best homebrewing resources around!

 

Restaurant Support


Beer dinner planning: Become a part of the craft beer explosion! All the TV news outlets are talking about “beer is the new wine”. This means that it’s more than just Bud, Miller, and Coors. There is so much more out there. Show your customers that you’re serious about beer, and have an elaborate beer dinner. I can bring my experience in the field to work for you and help planning beer and food pairings and menus. I can also host your events and explain the beers and foods involved in the event.

Beer menu presentation: You wouldn’t sell wine without a wine menu, but your servers must remember the beer menu in their heads (or whatever parts they can remember). Help your serving staff and give them a beer menu. Help your curious customers and provide accurate and consistent information about all your beer selections in one compact convenient beer menu. Take pride in the beer you offer!

Beer selection consulting: The public’s taste for beer can change quickly. What’s hot now might be out next season. Don’t get caught with too much of a beer you can’t sell on hand. Let me be your guide through the terrain of beer tastes. I’ll help you buy the right beer at the right time. I’ve got my finger on the pulse of the beer industry. I know what people are looking for when they go out, and I can help you understand it too.

Staff training programs: Be great to your staff. Studies show that employees in any industry that receive regular training to improve their job skills are happier. I can also say that beer lovers being served by well trained staff are happier too. I can provide any of the following types of training or training materials so you can perform your own training.

Beer basics:  How is a lager different from an ale, in terms that mean something to a beer drinker? What does IPA mean? How is one beer different from another? There’s a lot more to it than color. I’ll let your staff know what they need to know in a way that enables them to remember simple basics.

Advanced beer pairing: The food that you have with a beer and the beer that you have with a food can make all the difference. It is easy to pick matchups where either the food or the beer can dominate. I’ll provide guidelines for making recommendations that will balance each other, allowing both the beer and the food to shine in their roles at the table.

Brewing basics: To really understand something, it helps to know how it’s made. I can tell you all about the brewing process, in a way that is relevant to the average beer-loving drinker.

Advanced brewing understanding: Brewing is a complex art and science. There is a lot to it beyond the basics. For those of you who wish to become absolute beer knowledge masters, this is for you. I’ll provide knowledge and resources for unlimited knowledge about beer and brewing.

Customized curriculum: Dreaming of learning something I haven’t specifically mentioned? Don’t worry – just ask! I’ll teach it to you and your staff!




Liquor Store Support

Beer selection consulting: The public’s taste for beer can change quickly. What’s hot now might be out next season. Don’t get caught with too much of a beer you can’t sell on hand. Let me be your guide through the terrain of beer tastes. I’ll help you buy the right beer at the right time. I’ve got my finger on the pulse of the beer industry. I know what people are looking for when they go to the liquor store for a new experience, and I can help you understand it too.

Staff training programs: Be great to your staff. Studies show that employees in any industry that receive regular training to improve their job skills are happier. I can also say that beer lovers being served by well trained staff are happier too. I can provide any of the following types of training or training materials so you can perform your own training.

Beer basics:  How is a lager different from an ale, in terms that mean something to a beer drinker? What does IPA mean? How is one beer different from another? There’s a lot more to it than color. I’ll let your staff know what they need to know in a way that enables them to remember simple basics.

Advanced beer pairing: The food that you have with a beer and the beer that you have with a food can make all the difference. It is easy to pick matchups where either the food or the beer can dominate. I’ll provide guidelines for making recommendations that will balance each other, allowing both the beer and the food to shine in their roles at the table.

Brewing basics: To really understand something, it helps to know how it’s made. I can tell you all about the brewing process, in a way that is relevant to the average beer-loving drinker.

Advanced brewing understanding: Brewing is a complex art and science. There is a lot to it beyond the basics. For those of you who wish to become absolute beer knowledge masters, this is for you. I’ll provide knowledge and resources for unlimited knowledge about beer and brewing.

Customized curriculum: Dreaming of learning something I haven’t specifically mentioned? Don’t worry – just ask! I’ll teach it to you and your staff!