Oktoberfest Already?

Posted on 08.15.10 9:28PM under Oktoberfest

I couldn’t help but notice that Oktoberfest beers are already hitting the shelves. And I couldn’t help but be somehow offended by this.

Now it might be true that Oktoberfest isn’t technically held in October. Well it ends 10/3, but it starts in mid-September. Look it up.

But that’s no excuse for releasing your Oktoberfest in the middle of August! It’s still a good month early. Mid-August remains hot and humid, and remains a premier time for summer beers.

All I can figure is that it takes some time to work through those last few pallets of summer beer, so you can’t be adding to the backlog right now and expect to clear it all out by the end of summer beer drinking season.

Taken from that perspective it makes sense to stop making summer beer. But that doesn’t have to mean you’re releasing Ofest, does it?

At any rate, I’ve heard Berkshire makes a killer OFest, and I just might try to get some this year. Last year it was all sold out by the time I started looking for it on Labor Day. Go figure.

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